Welcome to Break the Wheel Fitness

You're Either Existing or Living

We are a group of trainers, dietary counselers, life coaches, and therapists. We are dedicated to helping you imporove your overall lifestyle and health physically, mentally, and spiritually. It is time for you to leave the mediocre approaches to wellness & fitness and allow us to lead you to the optimal lifestyle you were created to have!

Nutrition

Just like fitness there is no diet that fits any two people. Every person has a specific selection of foods they should eat for their optimal wellness, wholeness, and health.

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Fitness

Through a thorough consultation, a hard hitting health check, and a goal interview we will design a fitness progression that will help you find the athlete within.

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Sports

Many programs out there take a win now approach, often leading to overtraining and injury. We take our time to create success today and a long, fruitful athletic future.

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About Us

JR Rice began his professional career in 1990 with his first client in a YMCA in St. Louis. From there he studied Kinesiology at CU Boulder, pursued certifications from 1997-2004 including I.S.S.A., N.S.C.A., A.C.E., N.A.S.M., A.C.S.M., Cycle Reebok, Platero Fitness and many more. He later on added clinical dietetics through eastern dietary paths. He has amassed a clientele list of over 7000 patients, clients, and athletes. In 2011 he took a 4 year "vacation" to clear his thinking. Frustrated with the mediocre approach the mainstream fitness industry was taking, he paused to reinvent himself and a more complete view of health and fitness. He now returns to promote and release cause to a new industry: The WHOLENESS INDUSTRY. Join our team as we move into a bright new view of lifestyle and performance.